Overview
HoofRoute provides business-management and customer-communication tools for farrier businesses. This Privacy Policy explains what information HoofRoute may collect, how it may be used, and the choices available to you.
Information we collect
Depending on how you use HoofRoute, we may collect:
- Names, email addresses, and mobile phone numbers.
- Customer addresses, requested services, appointment details, estimates, invoices, and service history.
- Account and business information provided by HoofRoute subscribers.
- Payment-related information where applicable. Payment-card details are processed by our payment provider and are not stored directly by HoofRoute.
- Technical information such as browser type, device information, IP address, and usage activity.
How we use information
We may use information to:
- Operate, maintain, secure, and improve HoofRoute.
- Communicate with customers and HoofRoute subscribers.
- Schedule or reschedule services and provide service updates.
- Prepare and deliver estimates and invoices.
- Process payments and send payment reminders.
- Provide customer support.
- Send service-related SMS messages when the recipient has opted in.
SMS privacy
SMS consent and mobile phone numbers collected for SMS purposes will not be sold, rented, or shared with third parties or affiliates for their marketing or promotional purposes.
Mobile opt-in information and consent will not be shared with third parties for marketing or promotional purposes. Information may be shared with service providers only when necessary to operate HoofRoute and provide requested services, such as delivering messages, processing payments, hosting data, or providing customer support. Those providers may use the information only to perform services on our behalf.
For SMS program terms, including opt-out and help instructions, see our Terms & Conditions.
Cookies and similar technologies
HoofRoute may use cookies and similar technologies that are necessary to keep users signed in, remember preferences, protect the service, understand performance, and provide requested features. You can control cookies through your browser settings, although disabling necessary cookies may prevent parts of HoofRoute from working.
Data security and retention
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of storage or transmission is completely secure, so we cannot guarantee absolute security. We retain information only as long as reasonably necessary to provide the service, meet legal and accounting obligations, resolve disputes, and enforce agreements.
Your rights and choices
Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, or to object to or restrict certain uses. You may opt out of HoofRoute SMS messages at any time by replying STOP. Reply HELP for assistance. You may also adjust browser cookie controls.
Policy updates
We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the date above. Material changes may also be communicated through HoofRoute or by another appropriate method.
Contact HoofRoute
Questions, privacy requests, or SMS assistance can be directed to HoofRoute by calling or texting (850) 608-8625.